Types of Displays
One Line Item Display
• Showing or advancing a single garment or item
Line of Goods Display
• One type of merchandise - ie all blouses, all pots and pans
Related Merchandise Display
• Items shown together because they are meant to be used together
Variety or Assortment Display
• melange of anything and everything
Promotional vs. Institutional Displays
Types of Display Settings
Realistic Setting
• a room, area or other recognizable locale
Environmental Setting
• merchandise presentation that shows an
assortment of various related items in a setting depicting how and where
they may be eventually used.
Semi-realistic Setting
• a vignette setting that indicates while leaving the imagination to fill in the details
Fantasy Setting
• creative, fantasy, surreal
Abstract Setting
• an arrangement that does not look like anything in particular but evokes certain feelings
Build-up Display
• An overall display that has a build up of product - like blocks
Read Chapter 5 and 6 in the textbook
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