Week Two - Color and Texture
"Color is the biggest motivation for shopping. People buy color before they buy size, fit or price"
Color Psychology
People react to color in some common ways. However, individual responses can vary.
The display person will not be able to provide the ideal setting for each customer, but can satisfy the majority.
Yellow:
Sunshine, happy, bright, cheerful, fun, alive. Spring, summer, Easter.
Orange:
Friendly, sociable, agreeable, glowing, exciting, vibrant and filled with anticipation.
Can be harsh or indicate danger.
Red:
Exciting, stimulating, powerful and sexy. Strong and passionate. Valentine's, Christmas, Patriotism.
Conveys "Sale." Can also be warning or fire.
Pink:
Sweet, lovely, pretty, girly. Mother's Day, Easter, lingerie. Can seem insipid or fleshy.
Green:
Cool,
alive, growing. Springtime, lawns, forests, eco-consciousness. Good
for St. Patrick's Day or Christmas. Darker greens can be military, pale
greens can look institutional.
Blue:
Most
popular color. Cool, comfortable, calm. Skies, lakes, flags. Shadows on
snow, home, summer water, flags. It is quiet but can be moody or
depressing.
Blue-green:
Cool, tasteful, sensitive and restful. Vital and alive, yet quiet. Water, sea, sky and grass.
Peach:
The
warmth and excitement of orange without the grating qualities. Smiling,
glowing it is easy to be with and delightful to be in. A pastel earth
tone.
Rust:
Full bodied, the warmth of orange but not irritating. The color of autumn.
Purple:
Traditionally
regal, it is now associated with children - happy and youthful. In
deeper tones it is taste, distinction. Can be overbearing or pompous.
Gray:
Makes no statement and supports other colors well. Depressing or super-elegant and sophisticated.
Brown:
Earth,
hearth, home, family, farm, wood, clay. A warm nuetral that lets other
colors step forward, but unlike gray, does not disappear.
White:
Blank,
but supports other colors well, making them brighter. Innocence, hope,
angels, summer, clarity. Can also seem stark or sterile.
Black:
Night,
mystery, absence, sex, death, intrigue, sophistication. Ultra-chic or
ominous, it is a neutral that requires careful handling.
Color Families:
Warm - reds, yellows, oranges
Cool - greens, blues
Neutrals - Black, white, gray, brown
People
of certain ages and types respond best to certain families. Elegant
items show best against neutrals, while younger customers like warm
brights.
Color Stories:
Analogous - create a close and pleasing harmony
Complementary - use with care and attention to proportion.
Homework: Due Tuesday, January 28
Send me an email from your Harcum email box. Follow the guidelines in the article to create a formal and professional email.
Go to www.remind101.com and register for text messages from class. Class code is visualm
Create a board on your pinterest page that is devoted to one color.
Read pages 21-46 in the text. There will be a quiz on lighting on Tuesday. Quizlet is HERE.
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