Week Three - Mood Boards!

CREATING A MOOD BOARD

Article

http://burnettsboards.com/2013/04/inspiration-boards-awesome/ 

Examples of mood boards

Color Story Mood Board Assignment

Creating the Color Story Mood Board

1.      Using the word you have selected, find images to support that mood. You can use search and save pictures to your flash drive, or you can cut them out of magazines.

2.      Go to www.colourlovers .com.  Sign up

3.      Using your images, create a color palette. (You can also create a palette with color chips)

4.      Name the palette and save it to your flash drive. You will want to save it as 300x600 size.

5.      Use your palette to color a pattern on color lovers. Save it to your flash drive.

6.      Print all of your images in color. You can use your own color printer or you can get them done at Staples for 15 cents a page.

7.      All your images, with your color swatches need to be presented on a mood board.

8.      Bring in all images, board, scissors and glue on Thursday.

9.      This assignment is due on Tuesday, February 4^th.

Week Two - Color and Texture

HERE IS THE QUIZLET!

"Color is the biggest motivation for shopping. People buy color before they buy size, fit or price"

Color Psychology

People react to color in some common ways.  However, individual responses can vary.

The display person will not be able to provide the ideal setting for each customer, but can satisfy the majority.

Yellow:

Sunshine, happy, bright, cheerful, fun, alive.  Spring, summer, Easter.

Orange:

Friendly, sociable, agreeable, glowing, exciting, vibrant and filled with anticipation.
Can be harsh or indicate danger.

Red:

Exciting, stimulating, powerful and sexy. Strong and passionate. Valentine's, Christmas, Patriotism.
Conveys "Sale." Can also be warning or fire.

Pink:

Sweet, lovely, pretty, girly.  Mother's Day, Easter, lingerie. Can seem insipid or fleshy.

Green:

Cool, alive, growing. Springtime, lawns, forests, eco-consciousness.  Good for St. Patrick's Day or Christmas. Darker greens can be military, pale greens can look institutional.

Blue:

Most popular color. Cool, comfortable, calm. Skies, lakes, flags. Shadows on snow, home, summer water, flags.  It is quiet but can be moody or depressing.  

Blue-green:

Cool, tasteful, sensitive and restful. Vital and alive, yet quiet. Water, sea, sky and grass.

Peach:

The warmth and excitement of orange without the grating qualities. Smiling, glowing it is easy to be with and delightful to be in. A pastel earth tone.

Rust:

Full bodied, the warmth of orange but not irritating. The color of autumn.

Purple:

Traditionally regal, it is now associated with children - happy and youthful. In deeper tones it is taste, distinction. Can be overbearing or pompous.

Gray:

Makes no statement and supports other colors well. Depressing or super-elegant and sophisticated.

Brown:

Earth, hearth, home, family, farm, wood, clay.  A warm nuetral that lets other colors step forward, but unlike gray, does not disappear.

White:

Blank, but supports other colors well, making them brighter. Innocence, hope, angels, summer, clarity. Can also seem stark or sterile.

Black: 

Night, mystery, absence, sex, death, intrigue, sophistication.  Ultra-chic or ominous, it is a neutral that requires careful handling.

Color Families:

Warm - reds, yellows, oranges

Cool - greens, blues

Neutrals - Black, white, gray, brown

People of certain ages and types respond best to certain families. Elegant items show best against neutrals, while younger customers like warm brights.

Color Stories:

Analogous - create a close and pleasing harmony

Complementary - use with care and attention to proportion.

 

The Pantone website   - www.pantone.com

Color Tools Website - http://www.colourlovers.com/

 

 http://www.wikihow.com/Write-a-Formal-Email

Homework: Due Tuesday, January 28

Send me an email from your Harcum email box. Follow the guidelines in the article to create a formal and professional email.

Go to www.remind101.com and register for text messages from class. Class code is visualm

Create a board on your pinterest page that is devoted to one color.

Read pages 21-46 in the text. There will be a quiz on lighting on Tuesday. Quizlet is HERE.

 

 

Week One - Why do we Display?

In Retail Strategies 1 we explored the ways in which retail establishments position themselves for profitability.  We looked at branding, positioning and market segmentation.  In this course we will put those concepts together to understand the practical ways in which stores can maximize their engagement with consumers.

In  this course, we will devote ourselves to Visual Merchandising - the art and craft of creating displays, promotions and merchandising systems that generate sales, establish brand identity and encourage customer loyalty.

FOR TEXT REMINDERS, GO TO www.Remind101.com  class code is visualm

Why Do We Display

 

Visual Merchandising is not just a way of displaying merchandise to look attractive for the customer. It is a way for stores to say "This is who we are, and this is what we stand for."

We show in order to sell.

A visual display should make an impression that will affect future sales.

A display person can be a purveyor of dreams but is also selling a reality.

What do customers think when they see:

How do they associate themselves with this display?

A merchandiser presents far more than the good for sale, they are selling an IDEA.

What if they don't look like the mannequin?

There is very little difference between merchandise sold in different stores.

BRANDING is the reason that people like to carry around bags from certain stores.

They want to be associated with the IMAGE that the store represents - largely through it's Visual Merchandising.

What Can Displays Do?

• establish brand identity
• introduce a new product
• showcase a fashion trend
• educate customer about new ideas
• show how products can be used, worn or accessorized

A Display challenges the customer to enter the store, where there are opportunities to connect and make sales.

This is a Hands-on career. Although much can be done on computers in terms of layout and graphics, the Merchandiser is still working with three dimensional objects in a three dimensional space.

Key Skills are:

Analyzing
Planning
Creating

Buy your supplies. You will need to bring them to class each day, so you'll need something to carry them in. Supplies are due on Tuesday, January 21st.

Bring a flash drive to class on Tuesday, January 21st 

Sketchbook is due on Tuesday. There should be at least one entry in it.

Create an account on Pinterest. Create a Board entitled "Visual Merchandising," and pin three images that inspire you.

 

READ: Chapter 2 in the Textbook - color and texture, it is the handout I gave you. There will be a quiz on Thursday, January 23rd.

Order the Textbook. Bring it to class on Thursday, January 23rd.

 

Week One - What is Visual Merchandising?

 

What is Visual Merchandising?

• What do you know about it already? What do you think it is?

• What would you like to learn about it?

H&M - Job opportunities

RETAIL DESIGN BLOG

A Day in the Life - Visual Merchandiser in New York, Koji Yoshioka

 Merchandisers and Designers need sources of inspiration. You will buy a sketchbook, and carry it with you. In it you'll put the things that inspire you, clothes, pictures of windows, sketches and magazine clippings. It is handed in each week on Tuesday.

You will also create an account on Pinterest to store your online inspirations.

 

HOMEWORK: 

Buy your supplies. You will need to bring them to class each day, so you'll need something to carry them in. Supplies are due on Tuesday, January 21st.

Sketchbook is due on Tuesday. There should be at least one entry in it.

Create an account on Pinterest. Create a Board entitled "Visual Merchandising," and pin three images that inspire you.

Go through the Winter 2013 windows at Retail Design Blog. Write down which is you think works best and why. Is it compelling? Would it make you want to shop there? Be prepared to talk about your choice on Tuesday, January 21st.

Week One: Welcome! - syllabus and important info

Hi All - Welcome to our Class blog!

On this blog you will find notes from class lectures, helpful resources and links to reading assignments that are not in the textbook.

Each week your assignments will be listed at the end of the entry in RED.  Assignments are due on Thursdays unless otherwise noted. They will be marked down one letter grade for each day that they are late.  Assignments may be improved in response to the critiques that they receive and turned in at the end of the semester. Their grade will reflect any improvements that were made. The goal is to create the best possible work for YOUR portfolio!

Reading assignments will be given each week. They will be listed at the end of the entry in BLUE

SYLLABUS

Textbooks , Materials, & Technology
		Check one
		Required	Optional
Textbook(s): (Name, Author, Edition, Year, ISBN)	Pegler, Martin M, Visual Merchandising and Display, 2012, 978-1-60901-084-3	X
eBook:
Bibliographic & Digital Resources
Resources & Supplies:	o   Lined notebook o   Pens and Pencil o   Highlighters o   Paper scissors o   Glue sticks o   White computer paper o   Mechanical pencils o   Colored Media – your choice of: o   Prismacolor Marker set – 24 colors - List Price: $110.01    (Art Supply Warehouse: $71.99) o   Prismacolor Colored Pencil set  - 48 colors – List price: $80.52  (Art Supply Warehouse: $53.28) o   4 Pigma Micron Graphic Pens - 03 o   Package of 11 x 17 bristol board o   Sketchbook	X
Technology Needed:	Access to computer and color printer

Instructional Methods

Criteria and Methods of Evaluating Students

Class Participation                   20% Quizzes                                       10% Projects                                       60% Homework                                % Presentation                             % Mid Term                                   % Final                                             10%                                     ________                                             100%

A                                        100-93 A-                                      92-90 B+                                      89-87 B                                        86-83 B-                                       82-80 C+                                      79-77 C                                        76-73 C-                                       72-70 D+                                     69-67 D                                        66-65 F                                        64 or below

Weekly Topical Class Meeting Outline
Meeting	Course Outcome Supported	Description of Content	Out of Class Assignments	Quizzes/Tests/ Projects Due
Week 1		Introduction to the course. What is merchandising? Why do we display?	Paragraph with example discussing a display. Open Pinterest account
Week 2		Color and Texture in Merchandising, analyzing brand image, creating a store brand	Mood board with color story, color assignment in class	Paragraph due
Week 3		Light and Lighting in Display.		Quiz on Color,
Week 4		Creating Window Displays, brainstorming, working in studio	Create window display drawing
Week 5		Logos and Signage, Critique		Quiz on windows, Mood Board due
Week 6		Store Plans, Floor Plans and Planograms, work in studio	Create a Planogram and store logo
Week 7		Exteriors and store locations, critique	Presentation of store exterior	Quiz on signage,  Window Drawing Due
Week 8		Fixtures, work in studio
Week 9		Accessorizing, critique	Put together outfit for display	Quiz on Exteriors, planogram and store logo due
Week 10		Mannequins	Begin box window assignment
Week 11		Field Trip, work in studio	Field Work Project
Week 12		Careers in Merchandising		Quiz on fixtures. Store floor plan and exterior due
Week 13		Professionalism in the work place		Quiz on Mannequins, Box Project due
Week 14		Review for Final Exam, Critique of Field Work Project		Photographs of field work project due
Week 15		Final Exam and Critiques		Final Exam

                  Note:  The above class outline is subject to change at the instructor’s discretion.

COURSE EXPECTATIONS

 

VISUAL MERCHANDISING
SPRING 2014

Instructor: Julian Crooks

COURSE EXPECTATIONS

ABSENCES: 

Students are expected to attend all classes.

•  If a class must be missed, the student must inform the Instructor by email to be excused.

• A doctor’s note or other documentation is necessary to be excused.

Students may miss two classes without consequences.

• If more than two class periods are missed in a given semester, the student’s final grade for the course will be effected.

Fashion Departments Attendance and participation policy:

Classes that meet twice a week:

0 absences---100%

2-3absences----95%

4-5 basences----80%

6 absences-----50%

more than 6-----0%

• Students that miss 4 or more classes may be dropped from the course

•It is up to the student to keep track of their absences, and be aware of the effect it will have on their grade.

THIS IS NOT NEGOTIABLE!  You WILL fail the class for excessive absences even if you do all the work.

Students are responsible for making up any work missed while absent.

LATENESS:

STUDENTS WHO ARE MORE THAN 10 MINUTES LATE TO CLASS WILL BE MARKED ABSENT.

 IT WILL COUNT AS AN UNEXCUSED ABSENCE. 

At 10 minutes past the start time for class, the door will be locked.  Students arriving late miss instruction and disrupt the class. It is not fair to other students or to the instructor. Being on time is part of professional behavior.

HOMEWORK:

Homework and projects are due upon their due date.  If they are turned in one week late, they will be marked down one letter grade.  After one week they will no longer be accepted, and will be marked as a zero.

Work that has been ALREADY handed in can be reworked and handed in again for a higher grade.