How and where we display depends on architecture and fenestration.
Signs
• first impression - lettering, color, material - all are important.
Marquees
• architectural canopies
Outdoor Lighting
• particularly important in suburban areas
Banners
• can be hung from a variety of locations - flagpoles, marquees• inexpensive and mobile
• need small holes to prevent tearing
Planters
• add warmth, can be changed with the season• below a window helps to create depth
Awnings
• add a gracious touch• provides shelter from weather
• makes viewing the window more pleasant
Windows in Storefront Design
Straight Front
• Runs parallel to the street• entrance can be between two windows or to the side of one
• windows may be closed back, open back or elevated
Angled Front
• store entrance is recessed from the street
Arcade Front
• a series of windows with backs and three sides of glass coming forward from the entrance wall.
Corner Window
• faces two streets that are perpendicular to each other
Mall Storefronts
Open Facade
• No separation between store and aisle
Glass Facade
• display windows to one or either side of glass doors
Closed Facade
• windows blocked off - creates a secret, exclusive feel
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