Signage

QUIZLET! 

RETAIL DESIGN BLOG

What are graphics? 

 

"Referring to drawing, painting, lettering or the reproductive arts of engraving, etching, lithography and so on."

 

• lightbox art, oversized photographs, blow-ups, sketches
• Pictures can be "read" by anyone.

Display designers use color, artwork and lettering graphics to speak for them.

 

Graphics are often "lifestyle" images.

 

Most, in chain stores, are enlargements of ads or commercials.

 

The lifestyle photo blow-up can appear as a framed or unframed background panel or in a lightbox lit from behind.

In effective displays, the mannequin in the front is dressed in similar outfits.

 

Lifestyle Graphics - a selling tool that supports the current ad campaign or reiterates the brand image.

Signage

• The fewer words the better - more impact
• can be on posters, banners and streamers
• too much can turn off the shopper!

Fonts choice

• fonts have personality! Make sure you are using the kind you intend.

Pictures and Type that support each other create an effective selling tool!

 

Drawings

• a fashion sketch can be a great display
• artwork instead of a photograph suggests elegance, refinement, uniqueness

Color and Contrast

• some colors "read" better than others. The greater the contrast between the background and the lettering the more easily it is read.
• compliments are very hard to read
• metallic boards or lettering must be lit carefully

Sizes for Signs and cards

• Stock is the usual sizes - it can also refer to the material.
• Material rigidity is measured in points

Standard Full Sheet

• 22 x 28

Half sheet

• 14 x 22

Quarter Sheet

• 11 x 14

Copy Cards

• are smaller - fit into standard easels and frames

Card Toppers

 

• long and narrow
• usually for seasonal or special promotions
• are usually short lived

Types of Signs

Selling sign

• promotes the sale of a particular item
• neat, well spelled, not crowded
• think about the back if it is visible

Category Cards

 

• specifies classification of merchandise

Institutional Signs

• provides information on services, policies, hours, etc

Techniques for Preparing Signage

Silk Screening

 

• Stencil printing
• can be hand cut, or photograph

Sign Machines

• Punchboard machine
• Copy Machine with stock and laminator

Cut-out Letters

 

Vinyl Lettering

Pressure Sensitive Lettering

 

Calligraphy or Hand Lettering

 

 

Branded  Logos and Lettered Signs 

Famous Store Logos

 

  DIGITAL SIGNAGE

https://www.youtube.com/watch?v=YVIZTpMPg1w

 

 

Homework:

Due Tuesday 3/11 - You have been thinking about a store that you want to create. Come up with a name for your store that is creative and enticing. 

Figure out the font style that your main signage will employ.  Consider your colors carefully. Is a graphic logo appropriate?

Print your sign and logo to 8.5 x 11. It should be in color and mounted.

Read: Chapter 22