Using Powerpoint, you will create 2 boards for your store - Board 1 - Should include examples of the clothing that your store will carry Board 2 - Should include examples of your decor, mannequins fixtures, etc. Both Boards - Should include your logo Some examples:
Clothing Board
Store Fixtures Board
Store Fixtures Board, continued
Store Fixtures Board
Store Fixtures Board
Store Fixtures Board
Both Boards are due on Tuesday, March 25th. Bring them to class on a thumb drive. Also, there will be a sketchbook check on Tuesday, March 25th
"Referring to drawing, painting, lettering or the reproductive arts of engraving, etching, lithography and so on."
• lightbox art, oversized photographs, blow-ups, sketches
• Pictures can be "read" by anyone.
Display designers use color, artwork and lettering graphics to speak for them.
Graphics are often "lifestyle" images.
Most, in chain stores, are enlargements of ads or commercials.
The lifestyle photo blow-up can appear as a framed or unframed background panel or in a lightbox lit from behind.
In effective displays, the mannequin in the front is dressed in similar outfits.
Lifestyle Graphics - a selling tool that supports the current ad campaign or reiterates the brand image.
Signage
• The fewer words the better - more impact
• can be on posters, banners and streamers
• too much can turn off the shopper!
Fonts choice
• fonts have personality! Make sure you are using the kind you intend.
Pictures and Type that support each other create an effective selling tool!
Drawings
• a fashion sketch can be a great display
• artwork instead of a photograph suggests elegance, refinement, uniqueness
Color and Contrast
• some colors "read" better than others. The
greater the contrast between the background and the lettering the more
easily it is read.
• compliments are very hard to read
• metallic boards or lettering must be lit carefully
Sizes for Signs and cards
• Stock is the usual sizes - it can also refer to the material.
• Material rigidity is measured in points
Standard Full Sheet
• 22 x 28
Half sheet
• 14 x 22
Quarter Sheet
• 11 x 14
Copy Cards
• are smaller - fit into standard easels and frames
Card Toppers
• long and narrow
• usually for seasonal or special promotions
• are usually short lived
Types of Signs
Selling sign
• promotes the sale of a particular item
• neat, well spelled, not crowded
• think about the back if it is visible
Category Cards
• specifies classification of merchandise
Institutional Signs
• provides information on services, policies, hours, etc
Techniques for Preparing Signage
Silk Screening
• Stencil printing
• can be hand cut, or photograph
Sign Machines
• Punchboard machine
• Copy Machine with stock and laminator
"The selection of a mannequin is probably one of the most important
professional decisions a display person is called upon to make.:
• Silent Spokesperson
• must be carefully maintained
• given time off
• purchase additional accessories
Types of Mannequins
Realistic Mannequins
• formerly like movie stars, now more like the person on the other side of the glass.
• tanner in the South and West
• frequently fuller figured
• make-up and wig styles can target particular customers
• pose can suggest and support type of merchandise - formal, tailored, sporty
• bent arms are dynamic, but difficult to dress
• horizontal mannequins
Because mannequins are expensive and usually only in fashion for a year
or two, smaller retail stores limit their purchase to two or three,
• Does this form represent your target market?
• Will your customer "relate" to "her?
• Is she shaped and proportioned to wear the type of garments you show?
•Does she make the kind of fashion statement your store wants to make?
Types of Realistic Mannequins
Missy Size
• Size 4-8, 5'8" to 6' tall, 35-25-35, size 6 to 8 shoe
Junior Mannequin
• Size 5, 5'7"to 5'9", 32-22-32
Junior Petite/Petite Mannequins
• 5' to 5'4", Size 4-6, 32-22-32
Full Figured Mannequin
• Size 14
Preteen Mannequin
Male Mannequin
Child Mannequin
Accessories include arms, legs, wigs, makeup or glass eyes
Semi Realistic Mannequins
• sculpted like realistic but more decorative and stylized
Semi Abstract Mannequins
• no real features, often no hair - doll-like and decorative
Abstract Mannequins
Cartoon Mannequins
Headless Mannequins
Alternatives to Mannequins
Three Quarter Form
• a body extending from shoulder to knees
• headless 3/4 form is called a Torso Form
Other Forms
Body Trunk or Trunk Form
• chest to knees
Bra Form
• chest form
Bust, Blouse, Shirt or Sweater Form
• armless, headless, end just below waistline
Coat or Suit Form
• headless male form that ends around the hips
Pants Form
• waist to ankle
Panty Form
• waist to knees
Pantyhose Form
• legs
Shell Form
• half round bust form
Stocking Form
• single legs
Soft Sculpted Figures
Articulated Artist Figures
Dress and Suit Forms
Cutout Figures
Inflatables
Drapers
Hangers
Lay Down Techniques
Pin-ups Techniques
Flying Techniques
HOMEWORK:
Digital Sketchbook - You are going to begin designing your own store!
1. Start a Pinterest board called "Store Project."
2. Begin to collect images for inspiration. Your board should have at least 7 images.
3. One image be of the kind of mannequins that you'll be using in your store.
4. Write a paragraph about your store's look, your customer and the
kind of clothes that you will carry. The paragraph should be typed and
ready to hand in.
Due Tuesday, March 4th.
There will be a Quiz on Mannequins, also on Tuesday, March 4th.
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Regional Rail
