Window Display

Window Display

Thursday, March 27, 2014

Apparel Coordination


Fashion coordination takes pace in every fashion department - on mannequins, forms and display hangers.

These coordinated combinations can be called outfits, capsules, costumes, display coordinates, trend looks.

Goals:

• coordinate fashions by end use, fabrication, style and color

• dress a display hanger with a coordinated outfit

• identify resources to expand your knowledge of current fashion trends


 

Selecting Merchandise to Display

A large percentage of merchandise will arrive at the store already organized into coordinated groupings.

Visual Merchandisers devote window space, in-store fashion editorial space and departmental feature presentation to specific items.
Planograms may arrive from central headquarters, and the merchandiser carries out the plan.

When dealing with unrelated separates the merchandiser has to put together displays - coordination outfits by end use, fabrication, style and color.  These are shown on display hangers on face-outs or at the end of a rack or waterfall, or on a mannequin.

The merchandisers helps prevent fashion faux pas. 


Coordinating by End Use

• Think about the final purpose of the outfit - evening? sporting? work?
• All items should have similar use.

Coordinating by Fabrication

• i.e. Lightweight gauze with linen

Coordinating by Style

• Classic looks/Trend looks

Coordinating by Color

• sometimes manufacturer has coordinated already
• the color wheel is a useful tool
• colors that are repeated must match!
• accessories must coordinate
• the pivot piece sets the tone for the whole outfit
• combined colors should have the same intensity
• anchor colors with nuetrals
• avoid seasonal color schemes


Coordinating Patterned Pieces

• Combine large and small patterns
• keep colors consistent

Coordinating Brand Names

• never mix logos

Coordinating by Trend

• media driven fashion trends frequently break rules and override accepted guidelines

Dressing a Coordinate Display Hanger

• Select an outfit from the fixture on which it will be displayed
• Dress the hanger (belt loops should always be filled)
• Steam the outfit  - pull the steamer through the inside. Hold the hem for stubborn wrinkles. Sweaters should be steamed flat and only hung when completely dry.


 

Coordinating Resources

KNOW YOUR CUSTOMER!

Fashion Magazines, websites, catalogs, newspapers

Women's Wear Daily! (available in the library, and online)

Fashion Shows

http://www.firstview.com/

http://www.fashionwindows.net/

People Watching

HOMEWORK:

Go to your favorite place for people watching (coffee shop, mall, restaurant) Look for three people wearing outfits that don't work in some way.  Do quick sketches of the outfits (or take a discreet picture with your phone). Add notes indicating what you would do to improve the look.  Due Thurs.4/1

Tuesday, March 25, 2014

Important Dates for the Rest of the Semester

Breakdown for the Rest of the Semester

Thursday, April 27th - Meet in RM105. Go to bookstore for Team Bookstore Challenge!
Quiz - Signage

Tuesday, April 1st - Work in Studio on Team Bookstore Challenge

Thursday, April 3rd -  Formal Team Bookstore Presentation

Tuesday, April 8th - Promotions - putting it all together


Thursday, April 10th - Field Trip to Whole Foods

Meet at Whole Foods Market Wynnewood at 1:00pm

Station/Stop Date Arr. Dep. Services Comments
Bryn Mawr Station 04/10/2014   Walk Walk 12 min.
 
Bryn Mawr    
Bryn Mawr   12:24 PM RaiPaoli Regional Rail Regional Rail Direction: Center City Philadelphia
 
Wynnewood   12:30 PM
Duration: 0:18; runs not every day, 25. Mar until 14. Jun 2014 Mo - Sa; not 26. May
Fare information: Adult total fare: $3.50

Tuesday, April 15th - Whole Foods Project Due
Styling and putting looks together

Thursday, April 17th - Begin 3-D window project
Seniors  - work on Show Presentations

Tuesday, April 22nd - Bring your resume for resume workshop

Thursday, April 24th - Cover letter workshop and mock interviews

Tuesday, April 29th - Window box project due - review for final

Thursday, May 1 - OFF

Friday, May 2nd - Field Trip - Philadelphia Museum of Art, Armour Menswear, Bus Stop Shoes

Bryn Mawr Station 05/02/2014   09:10 AM Tro NHSL Tro NHSL Trolley Direction: 69th Street Trans. Ctr. Local
 
69th Street Terminal   09:25 AM  
69th Street Terminal     09:28 AM Sub  MFL Sub MFL Subway Direction: Frankford Trans Ctr
 
Spring Garden Station   09:50 AM  
Spring Garden Station       Walk Walk 1 min.
 
Spring Garden St + Front St - MBFS      
Spring Garden St + Front St - MBFS     09:51 AM Bus   43 Bus 43 Bus Direction: 50th-Parkside
 
Spring Garden St + 23rd St   10:06 AM  
Spring Garden St + 23rd St       Walk Walk 7 min.
 
Philadelphia Museum of Art,PHILADELPHIA      
Duration: 1:03; runs Mo - Fr, not 26. May
Fare information: Adult total fare: $4.75 (or 1 token + $2.50)


Tuesday, May 6th - Final Exam

Thursday, May 8th - Final Individual Critiques - Blogs due



 

Saturday, March 15, 2014

Store Project Homework Assignment


Using Powerpoint, you will create 2 boards for your store -

Board 1 - Should include examples of the clothing that your store will carry

Board 2 - Should include examples of your decor, mannequins fixtures, etc.

Both Boards - Should include your logo

Some examples:

Clothing Board

Store Fixtures Board

Store Fixtures Board, continued

Store Fixtures Board

Store Fixtures Board

Store Fixtures Board      

 Both Boards are due on Tuesday, March 25th. Bring them to class on a thumb drive.

Also,  there will be a sketchbook check on Tuesday, March 25th

Tuesday, March 4, 2014

Signage

QUIZLET! 

RETAIL DESIGN BLOG

What are graphics? 

 

"Referring to drawing, painting, lettering or the reproductive arts of engraving, etching, lithography and so on."


 

• lightbox art, oversized photographs, blow-ups, sketches
• Pictures can be "read" by anyone.

Display designers use color, artwork and lettering graphics to speak for them.

 

Graphics are often "lifestyle" images.

 

Most, in chain stores, are enlargements of ads or commercials.

 

The lifestyle photo blow-up can appear as a framed or unframed background panel or in a lightbox lit from behind.

In effective displays, the mannequin in the front is dressed in similar outfits.

 

Lifestyle Graphics - a selling tool that supports the current ad campaign or reiterates the brand image.

Signage

• The fewer words the better - more impact
• can be on posters, banners and streamers
• too much can turn off the shopper!



Fonts choice

• fonts have personality! Make sure you are using the kind you intend.


Pictures and Type that support each other create an effective selling tool!

 

Drawings

• a fashion sketch can be a great display
• artwork instead of a photograph suggests elegance, refinement, uniqueness

Color and Contrast

• some colors "read" better than others. The greater the contrast between the background and the lettering the more easily it is read.
• compliments are very hard to read
• metallic boards or lettering must be lit carefully

Sizes for Signs and cards

• Stock is the usual sizes - it can also refer to the material.
• Material rigidity is measured in points

Standard Full Sheet

• 22 x 28

Half sheet

• 14 x 22

Quarter Sheet

• 11 x 14

Copy Cards

• are smaller - fit into standard easels and frames

Card Toppers

 

• long and narrow
• usually for seasonal or special promotions
• are usually short lived

Types of Signs

Selling sign

• promotes the sale of a particular item
• neat, well spelled, not crowded
• think about the back if it is visible

Category Cards


 

• specifies classification of merchandise

Institutional Signs

• provides information on services, policies, hours, etc



Techniques for Preparing Signage

Silk Screening


 

• Stencil printing
• can be hand cut, or photograph

Sign Machines

• Punchboard machine
• Copy Machine with stock and laminator

Cut-out Letters

 

Vinyl Lettering

Pressure Sensitive Lettering

 

Calligraphy or Hand Lettering


 

Branded  Logos and Lettered Signs 

Famous Store Logos

 

  DIGITAL SIGNAGE

https://www.youtube.com/watch?v=YVIZTpMPg1w

 

 

Homework:

Due Tuesday 3/11 - You have been thinking about a store that you want to create. Come up with a name for your store that is creative and enticing. 

Figure out the font style that your main signage will employ.  Consider your colors carefully. Is a graphic logo appropriate?

Print your sign and logo to 8.5 x 11. It should be in color and mounted.

Read: Chapter 22